[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.astrajs.cz\/trendy-marketingove-komunikace-souvisi-s-novinkami-v-oblasti-elektroniky\/#Article","mainEntityOfPage":"https:\/\/www.astrajs.cz\/trendy-marketingove-komunikace-souvisi-s-novinkami-v-oblasti-elektroniky\/","headline":"Trendy marketingov\u00e9 komunikace souvis\u00ed s novinkami v oblasti elektroniky","name":"Trendy marketingov\u00e9 komunikace souvis\u00ed s novinkami v oblasti elektroniky","description":"Mobiln\u00ed marketing je v sou\u010dasn\u00e9 dob\u011b velice popul\u00e1rn\u00ed. Pro\u010d? No samoz\u0159ejm\u011b proto, \u017ee jsou popul\u00e1rn\u00ed tak\u00e9 samotn\u00e9 mobiln\u00ed telefony. \u0158ekn\u011bte, zn\u00e1te n\u011bkoho, kdo je\u0161t\u011b nevlastn\u00ed mobil? Snad krom\u011b va\u0161\u00ed babi\u010dky? Asi ne, \u017ee? Dokonce i ta babi\u010dka u\u017e jej m\u00e1\u2026 Ano, mobiln\u00ed telefony jsou obrovsk\u00fdm trendem zastupuj\u00edc\u00edm jednak telefon, p\u0159\u00edstroj k pos\u00edl\u00e1n\u00ed textov\u00fdch zpr\u00e1v, mobiln\u00ed...","datePublished":"2025-02-25","dateModified":"2023-05-02","author":{"@type":"Person","@id":"https:\/\/www.astrajs.cz\/author\/#Person","name":"","url":"https:\/\/www.astrajs.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2a487990a452554e9d027cbab96c6e6e6d3b119f22a2b3fb9e2bcb7e021cd643?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2a487990a452554e9d027cbab96c6e6e6d3b119f22a2b3fb9e2bcb7e021cd643?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"astrajs.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.astrajs.cz\/wp-content\/uploads\/img_a314199_w2156_t1524988273.jpg","url":"https:\/\/www.astrajs.cz\/wp-content\/uploads\/img_a314199_w2156_t1524988273.jpg","height":0,"width":0},"url":"https:\/\/www.astrajs.cz\/trendy-marketingove-komunikace-souvisi-s-novinkami-v-oblasti-elektroniky\/","wordCount":421,"articleBody":"Mobiln\u00ed marketing je v sou\u010dasn\u00e9 dob\u011b velice popul\u00e1rn\u00ed. Pro\u010d? No samoz\u0159ejm\u011b proto, \u017ee jsou popul\u00e1rn\u00ed tak\u00e9 samotn\u00e9 mobiln\u00ed telefony. \u0158ekn\u011bte, zn\u00e1te n\u011bkoho, kdo je\u0161t\u011b nevlastn\u00ed mobil? Snad krom\u011b va\u0161\u00ed babi\u010dky? Asi ne, \u017ee? Dokonce i ta babi\u010dka u\u017e jej m\u00e1\u2026 Ano, mobiln\u00ed telefony jsou obrovsk\u00fdm trendem zastupuj\u00edc\u00edm jednak telefon, p\u0159\u00edstroj k pos\u00edl\u00e1n\u00ed textov\u00fdch zpr\u00e1v, mobiln\u00ed internet, fotoapar\u00e1t a mnoho dal\u0161\u00edho. Mobil ji\u017e ztr\u00e1c\u00ed svou jedinou hlavn\u00ed p\u016fvodn\u00ed funkci, kv\u016fli kter\u00e9 byl v\u016fbec vytvo\u0159en, a zastupuje opravdu velkou spoustu dal\u0161\u00edch funkc\u00ed.  Z t\u011bchto d\u016fvod\u016f se mobil st\u00e1v\u00e1 p\u0159\u00edstrojem, kter\u00fd je vyu\u017e\u00edvan\u00fd dokonce i pro marketingovou komunikaci mezi firmou a z\u00e1kazn\u00edkem, prost\u0159ednictv\u00edm SMS zpr\u00e1v, MMS zpr\u00e1v, loga oper\u00e1tora, reklamn\u00edch SMS zpr\u00e1v, vyzv\u00e1n\u011bc\u00edch t\u00f3n\u016f a mnoha dal\u0161\u00edho. V\u00fdhodou tohoto zp\u016fsobu marketingov\u00e9 komunikace je p\u0159edev\u0161\u00edm efektivnost, rychl\u00e1 p\u0159\u00edprava akce, flexibilita a m\u011b\u0159itelnost.  Typy kampan\u00ed mobiln\u00edho marketingu \u00b7 Promotion stimuluj\u00edc\u00ed n\u00e1kup \u2013 jedn\u00e1 se o zas\u00edl\u00e1n\u00ed k\u00f3du um\u00edst\u011bn\u00e9ho na obalu v\u00fdrobk\u016f pomoc\u00ed SMS zpr\u00e1vy. Lid\u00e9 maj\u00ed tento zp\u016fsob r\u00e1di, velice \u010dasto se objevuje na lahv\u00edch od pit\u00ed nebo na bramb\u016frk\u00e1ch. V\u00fdhodou je okam\u017eit\u00e1 informace o tom, zda doty\u010dn\u00fd vyhr\u00e1l \u010di nikoliv, formou zp\u011btn\u00e9 SMS zpr\u00e1vy. \u00b7 Promotion podporuj\u00edc\u00ed n\u00e1v\u0161t\u011bvu maloobchodu \u2013 jedn\u00e1 se o r\u016fzn\u00e9 formy SMS \u010di MMS kup\u00f3n\u016f, kter\u00e9 jsou zas\u00edlan\u00e9 na mobiln\u00ed telefon a mohou b\u00fdt vyu\u017eit\u00e9 p\u0159\u00edmo na prodejn\u011b. Rovn\u011b\u017e b\u00fdvaj\u00ed kup\u00f3ny \u010dasto zas\u00edl\u00e1ny na e-mail, co\u017e tak\u00e9 sta\u010d\u00ed uk\u00e1zat pouze v telefonu. \u00b7 Virov\u00fd marketing \u2013 jedn\u00e1 se o to, \u017ee jsou lid\u00e9 obsahem zpr\u00e1vy tak zaujat\u00ed, \u017ee ji sami a dobrovoln\u011b p\u0159epos\u00edlaj\u00ed dal\u0161\u00edm a dal\u0161\u00edm lidem. M\u016f\u017ee se jednat o SMS zpr\u00e1vu, MMS zpr\u00e1vu, \u010dasto se v\u0161ak jedn\u00e1 tak\u00e9 o e-mail. \u00b7 Komunikace zalo\u017een\u00e1 na kontextu \u2013 reklamn\u00ed sd\u011blen\u00ed je p\u0159izp\u016fsobov\u00e1no specifick\u00fdm preferenc\u00edm spot\u0159ebitele v ur\u010dit\u00e9m \u010dasov\u00e9m \u00faseku. Jedn\u00e1 se o tro\u0161ku slo\u017eit\u011bj\u0161\u00ed zp\u016fsob komunikace, nicm\u00e9n\u011b je velice efektivn\u00ed. \u00b7 Datab\u00e1zov\u00fd marketing \u2013 jedn\u00e1 se o propojen\u00ed v\u011brnostn\u00edch program\u016f s mobiln\u00edm marketingem prost\u0159ednictv\u00edm r\u016fzn\u00fdch chytr\u00fdch aplikac\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          3.5\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Trendy marketingov\u00e9 komunikace souvis\u00ed s novinkami v oblasti elektroniky","item":"https:\/\/www.astrajs.cz\/trendy-marketingove-komunikace-souvisi-s-novinkami-v-oblasti-elektroniky\/#breadcrumbitem"}]}]